How PrettyLittleThing Uses Social Media To Drive Growth

Thursday, February 8, 2024

4:30pm CET | 7:30am PST | 10:30am EST

Social platforms like TikTok, YouTube, and Instagram continue to grow in popularity and monthly active users. With endless content available to users, mobile marketers now face the challenges of competing for users’ attention and finding unique, personalized ways to get their messages across. But when done right, marketers can turn social media into an effective app user acquisition channel. 

Watch Branch and Beckie Turnbull, Head of Social at fashion retailer PrettyLittleThing, to learn how you can leverage social media to grow and scale your business.

In this 30-minute session, you’ll hear:

  • How PrettyLittleThing grew its online audience and expert advice on generating organic growth
  • Social media and influencer marketing best practices

Don’t miss this opportunity to hear from an e-commerce expert and level up your social media strategy! 


Beckie Turnbull

Head of Social @

Beckie has over a decade of experience in social media, representing companies like The Hut Group working with leading global beauty brands and more recently over the last 7 years working at the world famous online fashion brand, PrettyLittleThing.

She has been responsible for driving the organic growth of PLT’s channels and driving their social channel’s innovation and engagement taking their Instagram following to 18m+ and TikTok audience to over 2.6m+. Alongside her global team she has worked on campaigns with the likes of Naomi Campbell, Kourtney Kardashian, Hailey Bieber and more. 

Mike Burrows

Sales Director, UK Enterprise @ Branch

Mike has 10+ years of experience partnering with marketers empowering them to harness the full potential of technology for growth. Throughout his career, he has been passionately engaged in the ever-evolving landscape of mobile applications, witnessing firsthand the rapid advancements and transformative changes within the industry.