Mobile Growth Online with Verizon, Slickdeals, Dine Brands & Crumbl Cookies

Mobile Growth Online is connecting experts in the field to discuss the most relevant issues and strategies in mobile. We ask leaders and innovators from brands you love about their mobile growth strategies and success stories.

In this live 45-minute panel discussion you’ll have the chance to hear about:

  • Rules of engagement in an ever-changing mobile landscape
  • Strategies for acquisition & the best channels to acquire users

This panel will be followed by live Q&A from the audience.


Esha Shah

Director of Product at Slickdeals

Esha is Director of Product at Slickdeals where she leads a cross-functional team to create and launch products that will grow & retain the Slickdeals community of 10M shoppers. Prior to that, she led marketing and growth initiatives for the venture arm of The Times Group. She worked with their Asian tech portfolio companies on growth initiatives to drive expansion into western markets.

Early in her tech career, she was part of the early team at Wag! where she led nationwide growth that secured nearly $400m in funding ($300m of which came from Softbank Vision Fund). Esha also mentors for Techstars LA where she helps founders achieve product market fit, develop acquisition channels & prepare for Demo Day.

Jason Suarez

Executive Director, Technology Product Management at Dine Brands (Applebee's & IHOP

Jason Suarez heads up the product management team for DineBrands Global IT. He and his team are responsible for managing the product roadmaps across numerous technology products/services that serve the business needs of both of its iconic brands – IHOP and Applebee’s – as well as emerging virtual brands and new concepts.
He has been in product management for nearly 15 years in various leadership positions in both the financial services and food/hospitality industries and has deep experience in building product and agile organizations that have helped accelerate and transform product delivery, driving top line revenue and profitability. Jason has a B.A. in Economics and B.A. in History from the University of California Berkeley, and an M.B.A. from UCLA Anderson School of Management. He loves traveling and experiencing new cultures and has had the opportunity to visit more than 60 countries, and counting! When he’s not traveling, you can see him around town running with his three Huskies.

Rachel Hansen

Manager of Customer Retention at Crumbl Cookies

Rachel is the Manager of Customer Retention at Crumbl Cookies. With 550+ stores, Crumbl is the fastest-growing cookie company in the nation. Rachel oversees email marketing, app promotions, retargeting ad strategies, and the customer loyalty program.

Her background in digital marketing aids Crumbl’s marketing team to use organic and paid channels to target loyal customers and keep them coming back to Crumbl. Rachel studied Digital Marketing at Utah Valley University. She loves water skiing, snowboarding, drinking Pepsi and (of course) eating cookies!

Ari Salla

Sr. Marketing Manager Digital Excellence at Verizon

Ari leads Digital Excellence within Device & Product Marketing. In her current role in Digital Excellence, she focuses on strengthening our digital relationships with our customers and cross functional internal partners. Digital Excellence has created speedier solutions to fixes, decreased digital launch errors for Device and Accessory launches by 99% and lead cross-functional partnership work to enhance customer experience with Mobile Products.