Blogs

So you’ve just finished building and you can’t wait to get this product in front of everyone. Stop. Hold that excitement. Let’s make sure we’re measuring critical user behaviors. I know you’re excited, but put yourself in your shoes a month from now, where you’ve gone through the long release and feedback cycle, and are… Read more »

Every big mobile app owes its early success to its organic and viral growth, not its paid user acquisition. Paid campaigns are a great way to complement the successes enjoyed by your app’s more organic marketing initiatives (once you can afford them, that is). Especially in the early days of your app, there are few… Read more »

When it comes to users downloading and using your mobile app, not every person is the same. Some might have come to your app looking for a specific piece of content, such as a video. Others might have been invited by their best friend through a referral. And some might have seen a promo on… Read more »

It’s a New Year and we have some awesome new features to give you even more insights into how your app is growing and to help you get started with Branch! Full Data Export Feature At Branch, we believe that everything tracked through our system is yours and we want to make sure we give… Read more »

Last Tuesday we helped organize our fourth mobile growth hacking meetup with the help of our friends at 500 Startups and the insights, and attendance were phenomenal. Thank you to the 300+ of you who came and asked amazing questions of our panelists. We recorded the event so if you missed it, we have it… Read more »

Building a sharing and referral system for your mobile app is key to accelerating viral growth and measuring your K-factor, yet there are serious challenges you’ll face as a developer. Breaking it down, you need a way of generating unique links for each user, a server to track downloads from those links, and most importantly,… Read more »

Here are Branch we are obsessed with transparency and with making sure you we can give you the best possible service out there. With that in mind, we created a status page that always gives you insights into all our services, as well as all our average response times. Let us know what you think and… Read more »

Referral programs can work magic to drive organic growth and high quality users. Now Branch makes it easier than ever to build a high quality, fully tracked referral program. You can see the exact k-Factor, measure conversion from referred install, and even list out which of your users are the top referrers . Best of… Read more »

Invites are a huge part of spreading mobile apps. The best time to get your users to tell their friends about your app is while they enjoy using it, and while word of mouth advertising is a good channel, what works even better is to build ways your users can invite their friends straight from… Read more »