Blogs

So you’ve integrated contextual deep linking into both your Android and iOS apps using Branch, right? Fantastic! Or if you haven’t, maybe you plan on getting started in just minutes by diving into our docs here for iOS and here for Android . But what about your Web App? This is where our super slick,… Read more »

As attendees began to arrive at the Pinterest Headquarters in San Francisco, there was a buzz in the air. No, not from the complimentary drinks, free pizza, or rekindling of friendships and familiar faces. It was the topic for the night: mobile growth. After the brief mixer had simmered, it was down to business with… Read more »

One of the things we love to do here at Branch is host monthly meetups where we bring together mobile growth industry leaders, eager app developers, awesome partners spaces, free food, and some of the best insights into organic app development that you can find. Well, every good thing has an origin story, and in… Read more »

What’s the difference between “I’m sorry” and “my bad?” Not much, unless you’re saying it to someone at a funeral. Context matters, and it’s true for deep linking, where context can be a game changer for everything from UX and analytics to growth and user retention. Before we explain what we mean by context, we… Read more »

The scale of the mobile gaming industry is overwhelming. As of summer 2014, more than 75 billion apps were downloaded from the App Store. Games made up the highest percentage at over 21% of the total downloads. Not only that, games are the top grossing app category in the app stores. In 2015, mobile games… Read more »

A first-class referral loop is all about allowing your users to share content from your mobile or web app with anyone they choose – regardless of whether or not the other person uses your app already. Our partners use Branch’s contextual deep links to enable their in-app content to be shared universally across any platform.… Read more »

Today, Branch Metrics was honored to attend Strictly Mobile — an invite-only summit with some of the leading minds and most innovative companies in mobile technology. The theme of the summit was the future of mobile computing and its effects on the world of tomorrow. After some early networking and breakfast, we moved into the… Read more »

Our partners have had some amazing results from integrating with Branch. We’ve also seen our deep links used in some very creative ways. But recently, we came across a new integration featuring TWO partners that we can’t stop talking about. Yummly + Instacart Now, I’ve already told you about how I love food and the… Read more »