Blogs

Having a smooth deployment process is paramount for rapid iteration – it allows us to build and test things very quickly, and push out fixes on a

Our very own Mike Molinet recently did a guest podcast on the App Tribe talking about how Branch Metrics can help you unlock your app’s growth

Growing a mobile app is not easy, and we want to make it simpler for developers to grow their user base. With that in mind we

This blog post was originally published in 2015. You can also read recent insights on web-to-app conversions. Here at Branch, our mission is to build a linking solution that enables every developer to think of their app more like the web. Every piece

I worked at Google for a number of years on AdWords and Mobile– advising companies that ranged from SMBs to Fortune 500’s on how to

The Branch Metrics team hosted the Mobile growth Hacking Meetup last Thursday night at Apportable’s sleek warehouse offices in Soma. We were excited to bring some of the brightest minds in the space together for conversation, beer, pizza, and two great talks on the topic of Mobile Growth Optimization strategies. The speakers were Charles Yong,… Read more »

Here at Branch we are obsessed with deep linking. We made it our mission to make it easy for app developers to link to any piece of content in their app, whether a user has the app already installed or not, practically making apps function more like the web. One thing that makes the web… Read more »

One of the hardest things after you launch an app is getting discovered in the sea of other apps out there. Your app is amazing, after all, and deserves to be found. In order to help your potential customers find you, you can optimize the title and description of your app using the following tips.… Read more »

This blog post was originally published in 2015. You can also read our recent post on how to drive app installs from the desktop web. You can use Branch to power links for a variety of contextual deep linking features, such as referrals, content sharing, and invitations. This is great for driving new and existing… Read more »