Blogs

Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.

This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.

Scrolling LinkedIn and feeling like everyone’s saying the same thing? We get it. That’s why we pulled together a list of leaders who provide sharp, fresh, actionable perspectives on growth, marketing, apps, and tech — from ad strategies and subscription models to AI, gaming, and the broader digital ecosystem. Follow them to make your feed smarter, more practical, and more fun.

At this year’s Braze Forge, Wendy’s joined Branch on stage to share how they are combining bold brand personality with smart technology to keep customers engaged from the first app download to their next delicious bite in the restaurant. The conversation featured Akhilesh Anakapally, Head of Digital Customer Experience at Wendy’s, and Zac Smith, Product… Read more »

Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.

Track QR code scans, connect them to installs and in-app actions, and optimize campaigns with full-funnel attribution. See how Branch turns scans into conversions.

Learn how to track URLs across channels, measure attribution, and optimize campaigns. Explore proven tools, techniques, and case studies from top brands.

It’s not too late to make your campaigns holiday-ready. Branch can help you turn fleeting shoppers into loyal, long-term customers with effective linking and measurement.

Discover the top URL shorteners for marketing. Compare branding, deep-linking, attribution, and analytics—and see how Branch helps marketers convert clicks into conversions.