Blog
For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.
Blog
While many developers view AASA files as a technical necessity, we see them as a strategic opportunity for mobile growth. This guide doesn't just address problems — it transforms AASA file management from a technical challenge into a competitive advantage.
Blog
Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.
Blog
We’ve always known the importance of well-designed websites, eye-catching social media posts, and compelling marketing campaigns. But what about the links themselves? Branded links, those customized URLs that carry your brand’s name, are no small detail — they’re a critical part of a cohesive brand identity.
Blog
This blog recaps our recent webinar, How Healthcare Companies Improve Retention and Reduce Support Costs Through Digital Adoption. You’ll learn the many benefits of healthcare apps and how to maximize your app’s potential and transform the way customers engage in healthcare.
Blog
The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help healthcare app marketers succeed.
Blog
User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.
Blog
We’re excited to share more about our new (and improved) Performance product suite, designed to address modern advertising measurement challenges in a privacy-first era.
