The New Look app experience is integral to the company’s values and goals. This is because, as a brand, New Look is focused on delivering value for both money and “newness” whenever, wherever, and however customers choose to engage with its brand. The New Look team understands the value of app users considering they have a higher lifetime value (LTV) than users shopping elsewhere. With a goal to drive as many users into the app as possible, converting New Look’s mobile web and in-store visitors into high-value app users was essential.
New Look had already deployed banners on its mobile website to enhance sales through discounts and offers via AI-driven technology. However, it did not have a tool that could both drive users from mobile web and offline sources into its app while at the same time tracking conversions and app adoption. New Look sought a solution that could help it turn both its mobile website and its physical store locations into key app acquisition channels.
New Look began working with Branch to gain greater visibility into its app data and performance.
- 113% increase in downloads
- 239% increase in app engagement
- 400+ unique QR codes created
- 16k+ installs in the first month