APUS Uses Branch’s Universal Ads to Drive 66 Percent of its Paid Installs

APUS Launcher, an APUS Group app, allows its nearly 500M users to optimize Android experiences through app organizers, wallpapers, and more. With Branch’s Universal Ads, APUS was able to improve data quality and land paid campaigns that drove higher-quality installs—including cross-platform users who are 1.5x more likely to be retained for 30 days post-install.

• 66% of app installs referred by Branch for the APUS suite of apps
• 4.5B app events processed in one quarter