The Smarter [Not Harder] Way to Optimizing Your Paid Channels

Tuesday, August 29, 2023

11 am PST

With economic uncertainty, marketers are now challenged to acquire new users with smaller budgets. Learning how to become smarter with your digital investment is going to be crucial.

In this webinar, you’ll learn:

  • How you can stay on the defensive vs. outspending your competitors
  • How to leverage intelligent deep linking and messaging your users will engage with
  • How to keep loyal customers engaged and spending with your brand
  • What channels should be prioritized based on your company goals
  • How to create a cohesive customer journey to prevent user churn / drop-off 


Michelle Geltman

Sr. Director Business Development @ Branch

Michelle brings over 15 years of start-up experience to Branch and is particularly passionate about cultivating strategic and meaningful relationships with channel partners. She believes the difference between a good leader and a great leader is the ability to learn from those around them. Michelle is a marathon runner, dog mom to her rescue pup, Maurice, and is always on the hunt for the best burrito in NYC.

Maria Lannon

VP Sales and Account Management @ Remerge

Maria brings 9 years of mobile AdTech experience where she has worked her way up to the VP of Sales & Account Management at Remerge. Heading up revenue and strategy for the America’s Team; Maria is also the accomplished host of Remerge’s Podcast, Apptivate, where she features top leaders in the mobile growth space.