Mobile Growth Online with Zappos and UPS

Wednesday, January 17, 2024

12 PM PST to 1 PM PST

Mobile Growth Online is connecting experts to discuss challenges and solutions for your digital strategy in the coming year.  We ask leaders and innovators from brands you love about their growth strategies and success stories.

In this live 45-minute panel discussion, you’ll have the chance to hear about:

  • Customer loyalty and relationships in 2024 for B2C and B2B companies
  • Strategies for growth and innovation
  • Live audience Q&A



12:00 PM
Welcome + Logistics

12:05 PM
Branch Bits

12:10 PM
Panelist Introductions

12:15 PM
Panel Discussion

12:50 PM
Audience Q&A


alex genox headshot
Alex Genov

Head of Marketing Insights and Customer Research at

Currently, Alex is leading Customer Research for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network. He has over 15 years of relevant experience with both startups and Fortune 500 companies. Alex has a PhD in Experimental Social Psychology. His areas of research include: defining and measuring emotions, individual differences, usability, and consumer segmentation.

Sunzay Passari

Sr Director & Head - Digital Innovation at UPS

Sunzay is a dynamic tech visionary renowned for catalyzing innovation, orchestrating transformative initiatives, and propelling revenue growth to unprecedented heights. His impressive track record includes pioneering groundbreaking products, achieving industry firsts, driving over $170M in revenue, and negotiating contracts over $1B with unrivaled cost efficiency, complemented by flawlessly executed programs exceeding $3B. As a strategic leader,  Sunzay excels in assembling high-performance global teams, acquiring Fortune 500 partnerships, and managing relationships with ease. With a keen focus on P&L management and a deep understanding of finance, regulations, and compliance, I leverage data to drive business success.


Fabiana Chen