6thStreet Partners with Branch to Optimize the Web-to-app User Experience and Sees a 20% Higher AOV for Users Acquired through Journeys

6thStreet is an omnichannel fashion eCommerce destination that offers high-street fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. In the fall of 2018, they launched the iOS and Android app to drive additional revenue from and to create a better digital experience for its customer’s needs.

Before implementing Branch, 6thStreet didn’t have a process in place to convert web users to app users. Because 6thStreet knew the app provided a better overall user experience and increased user lifetime value, they wanted to further invest in its app experience. That’s when they found Branch.

  • 6% of all in-app purchases came from Journeys
  • 7% of all in-app revenue came from Journeys
  • 20% higher average order value (AOV)