Branch Resource Hub

Explore Branch’s H1 2026 product releases and see how we’re helping marketers measure beyond last touch and prepare for AI-driven discovery.

A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.

Discover how to launch a profitable retail media network by leveraging first-party shopper data. Turn digital and in-store touchpoints into measurable revenue.

Stop wasting your fintech marketing budget on stolen conversions. Discover how to detect last-click hijacking and protect your user acquisition data.

Erica Johnson, director of global platforms at Publicis Collective, joins Amanda to discuss what brands learned at the Publicis Mobile Summit, why measurement matters more than ever, and how AI is changing ad operations.

Learn how URL tracking, deep linking, and attribution work together to measure campaign performance, optimize app marketing, and connect every click to real business results.

Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch.

Looking for a Firebase Dynamic Links alternative? Compare three migration paths and learn why purpose-built deep linking platforms offer the best results.

Android smart app banners help convert mobile web visitors into app users by enabling app detection, deep linking, attribution, and optimized user journeys across browsers.