Alex Bauer, Author at Branch

Deep Linking from Facebook: Best Practices & Tips

Blog

If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But…

The iOS Security Alert Is Killing App Store Downloads

Blog

At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite…

How To Track and Attribute Universal Links

Blog

Universal Links are known for being difficult to measure, but this guide walks you through the steps to track and attribute your Universal Links.

Is Branch a Replacement for Firebase Dynamic Links?

Blog

While Branch is still an excellent replacement for Firebase Dynamic Links, this blog contains outdated information. Refer to this blog,…

How to Build a Linking Solution for Every Device

Blog

This is the second in a two-part series about the future of links. Part one recapped the history of links…

Is Deep Linking Enough?

Blog

This is the first in a two-part series about the future of links. In this post, we will recap the…

The Solution for App to App Linking

Blog

At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple,…

The Importance of Matching Accuracy in Deep Linking

Blog

So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came…

Introducing Custom Subdomains – {{yourapp}}.app.link

Blog

Starting today, all new Branch partners will get branded links with no additional configuration. You can finally have {{yourapp}}.app.link for…

Steps To Success: Enabling App Indexing With Branch

Blog

“I wish my app could be harder to find” — said no app developer, ever. By now, you’ve heard about…

Creating an App Content Sitemap for Google App Indexing

Blog

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who…

Google Accelerated Mobile Pages (AMP) and the Future of Mobile Web

Blog

As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have…

Alex Bauer

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Deep Linking from Facebook: Best Practices & Tips

The iOS Security Alert Is Killing App Store Downloads

How To Track and Attribute Universal Links

Is Branch a Replacement for Firebase Dynamic Links?

How to Build a Linking Solution for Every Device

Is Deep Linking Enough?

The Solution for App to App Linking

The Importance of Matching Accuracy in Deep Linking

Introducing Custom Subdomains – {{yourapp}}.app.link

Steps To Success: Enabling App Indexing With Branch

Creating an App Content Sitemap for Google App Indexing

Google Accelerated Mobile Pages (AMP) and the Future of Mobile Web