Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working…
“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased…
One of the most painful things we deal with at Branch on a regular basis are the poor attempts of…
It’s a common misconception that all deep linking is the same, and that it can be treated as a commoditized…
We often see dubious claims in the market where a company will claim to be the most popular tool for…
To set the stage for this post, I first want to provide some background on security at Branch. We provide…
Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain…
Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties.…
Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links…
Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links…
Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to…
With iOS 11, Apple is making two big changes to how cookies can be used on the web and within…