For paid advertising
Measure and improve ad performance across every device and platform
Shield your team from the technical complexity of privacy compliance
Leverage omnichannel data to build custom audience groups
Run successful iOS campaigns with privacy-focused attribution
Centralize your cost data to understand true campaign ROI
Prevent wasted ad spend with superior fraud protection
For owned and earned channels
Bring web visitors into your app with smart banners
Deploy QR codes designed especially for mobile apps
Increase engagement with a seamless bridge from email to app
Better optimize and measure organic search ROI
Show content previews to users before they install your app
Supporting your marketing strategy
Solve the deep linking challenges of Private Relay on iOS
Import and export your Branch data everywhere
Solve linking and attribution for OTT and CTV platforms
Benefit from a global network of partners across the mobile ecosystem
Maximize value with hands-on industry expertise from Branch
When you work with Branch, your data is yours
Click hijacking is a type of attribution fraud generated by mobile malware. The malware is often embedded in legitimate-looking apps and can hardly be detected by users. A fraudulent click report from a different ad network is created and sent immediately after a legitimate click is detected, claiming the last-touch position for the app install event. The legitimate click is therefore hijacked.