Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment decisions. It’s important to protect yourself (and your budget) from the negative impacts of ad fraud.
Join us for a 30-minute knowledge session as we discuss:
– The real impact of fraud on advertisers, publishers, and ad networks
– The different types of fraud and red flags to look out for
– Tools you can use to prevent fraud and protect your marketing budget
Speaker: Dolar Adesara, Sr. Customer Success Manager, Branch