Providing clients with a consistent experience across various channels and platforms is challenging. There are so many different ways for a consumer to engage with a brand these days, be it physical, digital, or through voice.
With the increasing number of touchpoints, how can businesses ensure that their messaging is tailored to each consumer’s needs? And how can marketers and product owners best analyze and understand fragmented user data across different channels?
To help you answer these questions, Tech in Asia hosted a webinar which brought in three experts from Amplitude, Branch, and Up Banking to share to drive brand loyalty and get the most out of their new, existing, and returning customers.
The event will cover the following topics:
- How deep linking creates consistent customer experiences
- How to interpret user data and build a deep-linking marketing strategy
- Where to study and analyze attribution data
- Why customer experience creates brand loyalty
Speakers
Sebastian Neylan | Up Banking
Growth Marketing
Sebastian Neylan, growth marketing at Up Banking – Sebastian a growth marketer originally from adland who transitioned to the client-side with Lonely Planet in London. There, he oversaw their digital channels globally and launched the Lonely Planet Guides app. After returning to his hometown of Melbourne a few years back, Sebastian got a taste for fintech at MYOB before joining the Up growth team. Up is on a journey to create the #1 bank in Australia for under 35s.
Govind Kavaturi | Branch
Director of SEA/ANZ
Govind Kavaturi currently based in Singapore heads Expansion and New Business in South East Asia and Australia at Branch, he additionally oversees Partnerships function across Asia.
Julio Bermudez | Amplitude
VP of APAC & LATAM
Julio brings with him more than 15 years of industry experience, of which a decade span the digital product space, leading regional and global business strategies for various high-growth companies. His past experiences include Managing Director for Leanplum in APAC, the Head of Global Sales at BrowserStack, and Director of Enterprise Sales at Optimizely.