In this on demand Mobile Growth Knowledge Series Panel, where industry experts from Amplitude, mParticle, Merkle Sokrati, CleverTap and Branch discuss the importance of building the right technology stack in order to drive loyalty and revenue for your business.
This panel discussion explores:
Product Analytics: Optimize user conversion, retention and engagement. This helps you get to a deeper
Deep Linking: Enable unbroken experiences from search, email, mobile web, social etc into the app
Mobile Attribution: Industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID
Marketing Automation: Design, build, test, and implement orchestrated customer engagement across all channels.
Customer Data Platform: Establish standards and connectivity that enables the stack to speak the same language, understand and action off of customer interactions in real-time.
Business Intelligence and Data Visualisation: Visually stitch together all the data into one central interface & optimize performance.
Speakers
Kris Fagan | mParticle
Vice President - Asia Pacific & Japan
Brendan Haas | Branch
Head of Customer Success, SEA & ANZ
Julio Bermúdez | Amplitude
VP of Emerging Markets
Marc-Antoine Hager | CleverTap
APAC Sales Director
Pankaj Bhatlawande | Merkle Sokrati
VP - Media Analytics