BRANCH UNIVERSAL ADS
Cross-platform attribution without the blind spots
Bridge the gap between web clicks and app installs with cross-platform visibility. In an era of privacy-driven signal loss, Branch Universal Ads helps performance marketing teams accurately measure return on ad spend (ROAS) and optimize budget allocation across every digital channel.
Drive measurable growth
Optimize performance, measure every dollar, scale what works.
Capture every conversion across the customer journey
Cross-platform journeys are standard, but legacy mobile measurement partners (MMPs) fail to track complex paths, causing missing data and misattributed revenue. Branch accurately captures and maps every conversion.
Unlock insights your competitors can’t see
Track actions at every stage of the customer journey across all your platforms. View conversion rates by ad network and long-term trends sliced by platform, ad set, or channel. Get the clarity you need to scale your growth.
Connect app revenue to web ads
A user sees your web ad, installs your app, and converts. As an enterprise ad tracking platform, Branch tracks the entire journey across web and app platforms, then attributes that revenue back to the original web ad for accurate cross-platform attribution.
Send users exactly where they need to go
Deferred deep linking drops new users straight into specific content post-install. Reengage existing users with Universal Links and Android App Links baked in. More relevance means more conversions.
Every ad network for every objective
Integrate with any ad network without extra work
We’ve already built the integrations for major platforms, key publishers, and new networks, so you can simply turn them on.
Branch Certified Partner Program
We’re raising the bar on mobile supply chain standards with ad networks committed to real transparency.
Industry-leading partnerships
Our partnerships with all major self-attributing networks (SANs) deliver advanced attribution insights and complete ROI visibility.
Advertising demystified
Unified web and app tracking
Get the whole picture, whether conversion events happen on your website or in the app.
Configure attribution windows
Set custom attribution windows best suited to your campaigns, down to the individual link level.
Real-time postbacks
Customize which events trigger postbacks for each ad network.
Links that just work
World-class deep linking is our foundation. Branch supports iOS Universal Links and Android App Links natively.
Deep linking and attribution combined
A single link handles deep linking and attribution. No more compromises or hacky workarounds.
View-through attribution
Measure ROI from ad impressions, clicks, and downstream conversions.
“Branch’s mobile ad-level tracking and in-app event attribution have helped us achieve consistent and scalable audience growth, despite a rapidly evolving identity landscape.”
Jason Elk
Head of Audience Acquisition, 9Now
“We moved from AppsFlyer to Branch for our attribution and we’ve been very happy. Branch is the next-gen tool we’ve been waiting for.”
Marie Huynh
Digital Marketing PM, HiPages
“We decided to switch to Branch as our complete app attribution partner because it solved our attribution challenges — especially web to app.”
Amjed Darweesh
Product Manager, Landmark Group
“Branch is a great attribution partner for us because they’re always a step ahead.”
Dan Laufer
Director of Growth and Partnerships, Nextdoor
“Branch’s Integration with Google Marketing Platform has really brought speed and precision to our campaigns. While the results speak for themselves, the ease of integration and extent of in-app optimization is unparalleled.”
Prasad Shejale
Digital Marketing Manager, Licious
Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with Branch’s SAN integrations can help a business understand what works and what doesn’t.
Branch Universal Ads frequently asked questions (FAQs)
Branch Universal Ads is an enterprise-grade ad tracking platform and mobile measurement partner (MMP) that unifies ad performance data across web and app ecosystems. By combining world-class deep linking with granular cross-platform insights, it enables marketers to attribute app conversions to web ads and reclaim visibility into true campaign ROI.
Yes. Branch tracks ROI for users who view your ads without clicking, providing a more complete picture of campaign impact.
Branch provides full support for SKAdNetwork (SKAN) and App Tracking Transparency (ATT), ensuring your ad tracking platform remains compliant while delivering critical performance data.
Deferred deep linking allows you to maintain the user’s context through the app install process, directing them to the exact content they were looking at post-install to increase conversion rates.
Yes. Branch is an ad tracking platform that allows you to use a single link to power both deep linking and attribution across every channel and platform, significantly reducing technical overhead.
