In this episode of Tech Talks, Branch and AppTweak will delve into the powerful synergy between Apple Search Ads (ASA) and app store optimization (ASO) and how mobile marketers can harness both to create a holistic app store strategy. We’ll explore best practices to help you to grow organic traffic, customer loyalty, retention rates, and lifetime value.
Topics include:
- How much should you invest in ASA and ASO?
- How to measure ASO cannibalization
- How to optimize testing and customization for higher conversion rates
Register to join us!
Speakers
Adam Landis
Head of Growth @ Branch
Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.
Anthony Asuncion
App Growth Consultant @ AppTweak
Anthony has over 10 years of Digital Marketing experience. Currently, Anthony is App Growth Consultant at AppTweak where he assists mobile app developers in the development, refinement, and improvement of their App Store Marketing and User Acquisition campaigns across a variety of regions and app verticals.
