The silver lining in uncertain times is the opportunity to pause and re-evaluate the investments we are making to maximize ROI and minimize loss.
While we cannot change greater economic shifts, we can always prepare for the impact on our businesses. From focusing on earned channels, lean strategies, well thought out investments, and data-driven analysis, this webinar will navigate all the tactics you can immediately apply to keep growing your business during an economic slowdown.
We will discuss the following:
- Doubling down on ROI and making sure you invest only in the things that brings the highest ROI for your business
- Focusing on customer experience and customer journeys
- Taking new bets
- Moving to sustainable channels instead of paid channels that require constant fuel of cash
- Optimizing your paid spend through Media Mix Modeling (MMM) and similar tactics
Speakers
Mada Seghete
Head of Marketing at Branch
Mada is a co-founder and Head of Marketing of Branch, the mobile growth platform unicorn for today’s top companies, powering mobile linking and growth for over 50,000 apps and 2 billion monthly users around the world. Mada also co-founded [mobilegrowth.org](https://mobilegrowth.org/), a community of over 20,000 growth practitioners around the world doing over 100 events per year. Mada regularly speaks about mobile growth at top tech events like Web Summit and Saastr and is the host of the popular podcast [How I Grew This](https://www.branch.io/resources/branch-how-i-grew-this-podcast/).
