Reddit is home to thousands of communities, endless conversation, and authentic human connection. In 2016, Reddit released its official mobile app on the App Store and Google Play. As Reddit’s focus shifted towards the app, users who continued to use the mobile website were not getting the latest, most optimal experience. However, Reddit struggled to convert these users to the app for a better user experience. Furthermore, limited attribution insights into which channels app installs were coming from made it difficult for Reddit to determine how to best drive mobile growth.
With this in mind, Reddit continued to evaluate their mobile strategy and decided they wanted to invest more into the app. Additionally, they started looking for a platform that could help them seamlessly drive users from various marketing channels, particularly from email, into the app. That’s when they found Branch.
- 6.5x increase in app installs
- 50% increase in seven-day retention