Airbnb Boosts Mobile App Install Rate by 19 Percent

Airbnb, the community marketplace providing access to millions of unique accommodations and experiences in more than 81,000 cities and 191 countries, knew that getting mobile right was critical to their strategy. When they saw an opportunity to ensure that their marketing links work across every single digital entity (particularly the mobile app, where users have been proven to convert up to 6x more often than the mobile web), they jumped at the chance. Airbnb uses Branch’s mobile-optimized linking across every marketing and product channel to drive app installs, save significant development time, and provide the best user experience.

  • 19% increase in app install rate