The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.
The competition was fierce, but our expert panel narrowed it down to the best of the best. These winners didn’t just launch campaigns — they redefined how brands connect with customers and drive measurable impact.
Let’s take a look at the standout brands in each category.
Best Use of Strategic Experimentation
Winner: Payoneer
Payoneer turned data into action, testing different banner designs and messaging to guide users from web to app seamlessly. Smart A/B testing uncovered what resonated most with users, leading to a major lift in app adoption.
Best Use of Data
Winner: Wonder
Wonder cracked the code on attribution, connecting web and app activity for a full-funnel view of customer journeys. With better data, Wonder fine-tuned campaigns, optimized spend, and drove a massive boost in return on advertising spend (ROAS).
Best Cross-Platform Campaign
Winner: Hallow
Hallow made history with a Super Bowl campaign that didn’t just grab attention — it fueled a full-funnel strategy that propelled the app to #1 in the App Store.
Best Innovative Digital Campaign
Winner: Testbook
Testbook redefined retargeting with hyper-personalized ads based on user behavior. Smarter audience segmentation meant higher conversions and better ad efficiency.
Best Offline-to-Online Campaign
Winner: Max Fashion
Max Fashion turned in-store engagement into app growth with personalized QR (quick response) codes, making it easy to track impact while seamlessly moving shoppers from physical to digital.
Best Digital Transformation Campaign
Winner: END.
END. blended in-store and digital shopping with RFID technology, turning foot traffic into app users and making the customer journey more seamless than ever.
Get the full stories
A huge congratulations to all of this year’s winners! These brands are not just adapting to the mobile landscape — they’re defining its future.
Want to see how they did it? Get all the details in our “Award-Winning Campaigns From Leading Brands” white paper. Download now to explore the strategies, insights, and results behind these game-changing campaigns.
