Leaders in Mobile Growth New Delhi 2023: Here’s What You Missed

Group photo of attendees at Leaders in Mobile Growth New Delhi.

This week, Branch hosted 100+ mobile industry leaders for its first ever Leaders in Mobile Growth (LIMG) New Delhi event. We were joined by top brands, including Airtel, Apna Jobs, Baazi Games, Cars24, Delhivery, Editorji, Escorts, Ferns & Petals, Fortis Healthcare, Freecharge, GoIbibo, Google, Hungama, IndGo, InMobi, ixigo, Junglee, MakeMyTrip, Mamaearth, Merkle Sokrati, Network18, Nykaa, Otipy, Oyo, Paisabazaar, Policybazaar, Samsung India, SBI Card, Sony Pictures, Tata 1mg, Times Internet, and Voot, and many more to discuss the latest industry developments, share best practices, and make new connections.

The evening was packed with a full lineup of speakers and panel discussions on topics ranging from unlocking business value through mobile apps to privacy-centric measurement. We were also thrilled to publicly launch LinkHub, Branch’s enterprise deep link management solution, to the region with a live demo. 

To kick off the event, Vidhur Bhagat, Regional Vice President at Branch India, hosted a session recession-proof marketing strategies, sharing cost-effective tips for acquiring and retaining app users. 

Photo of Vidhur Bhagat on stage at Leaders in Mobile Growth New Delhi.

Branch partner and event sponsor Amplitude hosted a session that explored how to drive mobile conversions and engagement with user behavioural analytics. InMobi also delivered an insightful presentation titled, “Growth Before the Unlock: Festive Edition.” 

Later, Jesika Dalal, Branch’s Director of International Marketing, hosted Jaskaran Singh, AVP of Growth at Baazi Games, for a fireside chat. The two dove into the tactics and strategies that real money gaming businesses use to unlock customer lifetime value (LTV) via mobile apps. 

Photo of Jesika Dalal and Jaskaran Singh on stage at Leaders in Mobile Growth New Delhi.

Attendees also partook in a panel discussion about strategies for navigating the new mobile world. Industry experts Shitiz Dogra, Manan Bajoria, Pawas Jain, Poojan Shah all shared personal experiences and field-tested tips for driving app growth amid today’s changing market landscape. 

Photo of panelists on stage at Leaders in Mobile Growth New Delhi.

To close the evening, we split off into groups for roundtable discussions centered around industry hot topics, including the changing role of measurement in mobile marketing and how to use a mobile measurement partner (MMP) effectively. 

Photo of attendees during a roundtable discussion at Leaders in Mobile Growth New Delhi.

What we heard: Mobile marketers need to do more with less — and adapt to industry changes

Throughout the evening, attendees expressed common goals and challenges. First, app user acquisition and retention is increasingly important for overall business growth. Brands are more focused than ever on driving users to the mobile app to boost loyalty, average order values, and customer lifetime value. 

At the same time, many mobile marketers face budget constraints and pressure to increase ROI and return on ad spend (ROAS). Marketing and development teams are also grappling with industry changes and regulations like Apple’s SKAdNetwork and Google’s Privacy Sandbox — and they look to vendor partners for support and guidance.

We are thrilled that our first LIMG New Delhi event was a success. Thank you to all of our attendees, partners, sponsors, and speakers who shared their insights and experiences. We look forward to seeing you at the next one! 

Want to join the conversation?

Leaders in Mobile Growth (LIMG) is an invite-only community that brings together cross-functional leaders from some of the top companies in mobile. If you would like to apply to join the LIMG community or find out more about upcoming LIMG events, please email [email protected].