Last week, Branch hosted more than 100 influential leaders from the mobile industry for our first ever Leaders in Mobile Growth (LIMG) Bangalore event. Professionals from top brands including Allen Digital, Apna Jobs, aha, BookMyShow, Cleartrip, Decathlon, Dentsu, Flipkart, Ford Motor Company, HDFC Bank, Hotstar, JioMart, Jupiter, Koo, Kotak Mahindra Bank, KreditBee, MakeMyTrip, MPL, Myntra, Nobroker, OYO, PhonePe, Pratilipi, Rapido, Swiggy, TCS, Wynk Music, Zivame, and many more joined us to discuss the latest trends, strategies, and insights propelling mobile growth.
The event featured a full lineup of speakers and group discussions on topics like driving business value with mobile apps, the changing role of measurement in mobile marketing, and how to build meaningful relationships with app users. True to the spirit of LIMG events, we allocated time for networking and making new connections, too!
Devi Shetty, Head of Global Service Delivery at Branch, opened the evening by highlighting the importance of collaboration within the mobile ecosystem. Branch partners and event sponsors CleverTap and VEVE hosted sessions that explored themes like unlocking limitless customer lifetime value (CLV) through user behavioral analytics and winning paid media strategies for user acquisition in a smartphone-first world.
During the speaker sessions, Vidhur Bhagat, Regional Vice President at Branch India, presented recession-proof marketing strategies and gave practical tips for acquiring and retaining users in an economic downturn.
Later, Sahil Singh, Branch’s Head of International Business, hosted Himavant Kurnala, Chief Product Officer at Reliance Retail, for an insightful fireside chat. The two dove into how Reliance Retail, one of the world’s largest marketplaces, has unlocked business value via its mobile app.
Attendees also partook in a panel discussion on strategies for navigating the new mobile world. Leaders from aha, Allen Digital, Cleartrip, and KreditBee all shared insights on how to drive app growth amid today’s changing market landscape.
And for our favorite part, we heard personal experiences and best practices from our attendees. The roundtable discussions centered around hot topics that attendees selected prior to the event, including how to design a customer data strategy for efficient mobile growth and how to use a mobile measurement partner (MMP) effectively.
What we heard: The ever-increasing challenge and value of app user acquisition and retention
Across the sessions, we heard common themes: driving users to the mobile app, and keeping them there, is critical for business growth. We know from Branch’s Mobile Growth survey that app users are over 3x more valuable than non-app users, so it makes sense that prioritizing app growth is no-brainer for top brands.
Like other LIMG events, we also heard about challenges and barriers to success. As marketing and development teams are forced to do more with less, there is added pressure to work smarter and more efficiently. Delivering value to users is more important than ever — and an area where brands look to partners like Branch, CleverTap, and VEVE for help.
We were thrilled to bring LIMG to Bangalore. What made our day even better was hearing attendees share their appreciation for the opportunity to get mobile’s brightest minds in the same room and brainstorm solutions to big, cross-industry challenges. A huge thanks to everyone who played a part in making LIMG Bangalore a success!
Want to join the conversation?
Leaders in Mobile Growth (LIMG) is an invite-only community that brings together cross-functional leaders from some of the top companies in mobile. If you would like to apply to join the LIMG community or find out more about upcoming LIMG events, please email [email protected].