Paula Mantle

2025 didn’t follow a predictable script. AI summaries and recommendations started shaping how people find brands and apps. App and web journeys continued to intertwine. Some long-expected platform and privacy changes stalled or shifted course.

Track QR code scans, connect them to installs and in-app actions, and optimize campaigns with full-funnel attribution. See how Branch turns scans into conversions.

Learn how to track URLs across channels, measure attribution, and optimize campaigns. Explore proven tools, techniques, and case studies from top brands.

Discover the top URL shorteners for marketing. Compare branding, deep-linking, attribution, and analytics—and see how Branch helps marketers convert clicks into conversions.

Branch has achieved the AWS Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.

Learn how genealogy company Ancestry® used mobile-optimized email to drive a 50% increase in app downloads and 3x increase in user engagement.

GoMechanic, an India-based online start up with over 900 locations, used deep-linked referral campaigns to achieve a 50% higher than average click-to-install rate.

You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know which type is best. Here, we examine the differences between LTA and ITA and explain why last-touch attribution is the best method to use. We’ll cover: Which attribution methods are most common? Attribution is the… Read more »

Quick response (QR) codes can adorn everything from storefronts and receipts to menus and bus stops. A QR code can help transform a transactional moment in time into a relationship, but many QR codes are not optimized for building app engagement. App users have higher conversion and engagement. And you can offer them a better… Read more »