Paula Mantle, Author at Branch

2025 in Review: What We Saw, Built, and Learned

Blog

2025 didn’t follow a predictable script. AI summaries and recommendations started shaping how people find brands and apps. App and web journeys continued to intertwine. Some long-expected platform and privacy changes stalled or shifted course.

QR Code Tracking for Marketers: Tools, Tips, and Tactics

Blog

Track QR code scans, connect them to installs and in-app actions, and optimize campaigns with full-funnel attribution. See how Branch turns scans into conversions.

How To Track URLs and Measure Campaign Success

Blog

Learn how to track URLs across channels, measure attribution, and optimize campaigns. Explore proven tools, techniques, and case studies from top brands.

Best URL Shorteners for Marketers in 2025

Blog

Discover the top URL shorteners for marketing. Compare branding, deep-linking, attribution, and analytics—and see how Branch helps marketers convert clicks into conversions.

Branch Achieves the New AWS Advertising and Marketing Technology Competency

News

Branch has achieved the AWS Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.

Branch Achieves the New AWS Advertising and Marketing Technology Competency

Ancestry® Increases App Engagement by 3x Using Branch’s Universal Email

Case Study

Learn how genealogy company Ancestry® used mobile-optimized email to drive a 50% increase in app downloads and 3x increase in user engagement.

GoMechanic Leveraged Branch To Drive 60% Referral Conversion Rate

Case Study

GoMechanic, an India-based online start up with over 900 locations, used deep-linked referral campaigns to achieve a 50% higher than average click-to-install rate.

What’s the Difference? Last-touch vs. Install-touch Attribution

Blog

You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know…

Last-touch vs. Install-touch Attribution

How To Use QR Codes To Get More Users to Your Mobile App

Blog

Quick response (QR) codes can adorn everything from storefronts and receipts to menus and bus stops. A QR code can…

Branch Honored with Top Workplaces 2023, USA Award

Blog

We are thrilled to announce that Branch has been honored with our fourth award from Top Workplaces: the Top Workplaces…

AWS and Branch Partner to Accelerate Advertising and Marketing Transformation

Blog

At Branch, we pride ourselves on cultivating meaningful and valuable relationships with our partners. We prioritize working with like-minded companies that help make us the best-in-class technology in the market.

How to Re-engage Newly Acquired Users After the Holiday Season

Blog

As the dust settles on one of the most crucial times for app growth, how do we keep up with the momentum throughout the rest of the year?

Paula Mantle

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2025 in Review: What We Saw, Built, and Learned

QR Code Tracking for Marketers: Tools, Tips, and Tactics

How To Track URLs and Measure Campaign Success

Best URL Shorteners for Marketers in 2025

Branch Achieves the New AWS Advertising and Marketing Technology Competency

Ancestry® Increases App Engagement by 3x Using Branch’s Universal Email

GoMechanic Leveraged Branch To Drive 60% Referral Conversion Rate

What’s the Difference? Last-touch vs. Install-touch Attribution

How To Use QR Codes To Get More Users to Your Mobile App

Branch Honored with Top Workplaces 2023, USA Award

AWS and Branch Partner to Accelerate Advertising and Marketing Transformation

How to Re-engage Newly Acquired Users After the Holiday Season

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