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Amanda Vandiver

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How Airline CMOs Can Grow Mobile in 2022

The COVID-19 pandemic took a major toll on the airline industry, with travel rates dropping around the globe. However, this pause in service as usual presented airlines with the opportunity to change the way they do business for the better.

Announcing Deep Linking and Attribution for Desktop Apps

Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped you tackle: mobile apps. Then came measuring website and mobile app holistically. Now, Branch is excited to help you unlock another frontier: native desktop apps.