BRANCH Performance
Own your results with total clarity
Tie every paid media dollar to measurable outcomes across the full journey — cost, clicks, installs, reengagements, and revenue. Branch Performance gives you clear, privacy-ready attribution across networks and devices, so you can cut waste and optimize with confidence.
Transform ad spend into high-value users
Unify your performance data
Build your strategy on total data confidence. Every source is unified and deduplicated into a single, reliable view that provides the clarity your growth requires.
Optimize with real-time insights
Drive results with live data. Spot trends as they happen and catch opportunities to scale before they pass. Optimize in real time.
Prove what’s driving revenue
Know your real return on investment (ROI). Deterministic, first-party attribution shows exactly which channels drive revenue. No black box, no inflation — just results you can prove.
See the full journey
Get multi-touch journey visibility across every paid touchpoint. Track web to app, email to purchase, social to signup. Capture every paid influence, not just the last click.
Convert more clicks
Turn more clicks into customers. Deep links route users to exactly the right content through the install process, and across all devices. Reduce friction for higher conversion rates and better ROI.
Focus on growth
Expert guidance and future-proof measurement help you focus on scaling instead of scrambling. Privacy regulations, platform shifts, iOS updates — we handle the complexity.
Real results from real customers
“We moved from our old attribution provider to Branch because of its cross-platform attribution and deep linking capabilities. We’re now able to accurately measure the full value of each marketing channel and improve marketing performance after leveraging Branch links in our ad campaigns. Branch is the best cross-platform solution for us to improve both user experience and marketing performance.”
Byeong Wan Kim
Marketing Lead, Kurly
“Working with Branch this year has resulted in a fundamental change in the way we measure, advertise to, reach, and engage our users. With mobile now unlocked as a channel, we’ve seen significant growth in user acquisition and a decrease in retention costs, with a CPA that allows us to scale across multiple channels that would otherwise be untrackable and unavailable to us.”
Jason Elk
Head of Digital Performance Marketing, 9Now
“Branch is our trusted partner for app analytics and attribution and has been a major driver of Licious’s impressive business success. Its deep linking solutions provided a better, more relevant user experience and helped ensure these users took the desired conversion actions within the app, while giving the team better insights and measurement across today’s complicated cross-platform customer journey.”
Prathamesh Dembla
Head of Growth, Licious
“Since we changed our MMP (mobile measurement partner) to Branch, we’ve seen an increase in conversions and the quality of those conversions.”
Abby Patton
Job TitleGrowth Marketing Manager, Shipt
Built for performance, proven by results
Prove your true ROI
Precise measurement and predictive modeling that you can trust to attribute conversions without the guesswork of inflated numbers.
Optimize for growth
True return on advertising spend (ROAS) visibility across every paid channel. We centralize cost data from SANs, non-SAN partners, programmatic, connected TV (CTV), and search, all without additional engineering.
Connect TV spend to real outcomes
Connect CTV performance to downstream conversions across every household device with accurate, unbiased data.
Attribute performance with privacy and transparency
Measure performance aggressively while respecting user privacy completely. Use SafeTrack™ to stay ahead of evolving policies without compliance risk.
Retarget with precision using comprehensive first-party data
Build custom audiences using comprehensive first-party data to reengage lapsed users and drive repeat purchases with effective, defensible targeting.
Protect your budget and data integrity
Detect and block sophisticated fraud with flexible rules and machine learning that evolves with emerging threats. Get hands-on support from our fraud experts.
Your data, fully accessible and fully yours
Access raw, aggregate, and real-time exports via robust APIs and integrations.
Create, manage, and govern links at scale
Eliminate manual work and maintain link integrity across every campaign.
Prove organic value in an app-first world
Measure true search engine optimization (SEO) ROI with visibility into app opens and down-funnel events.
Harness SKAN without the headaches
Get comprehensive SKAN support through a strategic partnership, with full transparency into how your data flows.
Connect every network with verified integrations
Benefit from certified partnerships with all major self-attributing networks (SANs) to ensure there are no gaps in your data.
Branch Performance frequently asked questions (FAQs)
Branch Performance is the comprehensive mobile ads attribution and measurement platform designed for enterprise growth. As a certified mobile measurement partner (MMP), Branch acts as the superconnector for your tech stack, linking ad spend to real-world revenue across the entire user journey. By providing a single, deduplicated view of every source and channel, we empower growth teams to achieve total clarity on their return on advertising spend (ROAS).
An MMP is a third-party service provider that helps app marketers measure the performance of their advertising campaigns. Branch acts as an MMP to provide a single, unified view of your marketing impact across all channels and devices.
Branch handles the complexity of privacy regulations, including App Tracking Transparency (ATT) and SKAdNetwork (SKAN), by using privacy-first measurement techniques. We provide expert guidance and future-proof tools like SafeTrack™ to ensure your data remains accurate and compliant.
Ready to make every ad dollar count?
See why the world’s best performance marketers trust us to drive profitable growth.