MOBILE LINKING AND ATTRIBUTION

Choosing a mobile linking and attribution solution

Power deep linking at scale and make better investment decisions with deduplicated, accurate attribution for paid, owned, and earned channels in one place.

Based on reviews from Enterprise companies. All reviews were collected as of March 03, 2025

Increase team efficiency

Easily deploy and scale deep linking and campaign measurement across all marketing channels.

Deliver better experiences

Route users where you want them to go, regardless of their platform or device, reliably and always.

Make smarter investments

Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks.

1. Go beyond install attribution data

Engagement doesn’t stop at install. Why should your measurement? Traditional mobile measurement partners (MMPs) often reinforce this mindset with install-centric or conversion pricing structures that prioritize high-volume user acquisition without necessarily considering long-term engagement and retention. Yet, what happens after install is more important. Post-install attribution data is key to inform engagement strategies, as well as other activities designed to maximize user lifetime value (LTV) and drive sustained revenue growth.

What you need to retain customers:

Tools and expertise that demystify the new world of paid attribution.
Precise tracking of performance and outcomes to reengage users and grow revenue.
Last-touch attribution by default, so reporting is free from systemic bias toward any specific channel or source.
User opt-in deterministic and aggregated privacy-centric data.

Illustration of post-install engagement and revenue growth, featuring a funnel, analytics chart, trophy, and target icons. — Learn more: Attribution Doesn’t End at Install

2. Enterprise-grade solutions for complex businesses

Branch’s powerful deep links can generate a lot of value for your organization, but tapping into their full potential means scaling deep linked campaigns across platforms and channels. In working with many of the largest apps in the world, we understand that it can be difficult to consistently build, deploy, and manage high volumes of links across every channel and team member. Consequently, larger organizations often face a lot of manual work, spreadsheets, and troubleshooting.

What you need as an enterprise:

Ability to deploy deep linking and attribution at scale without worrying that the system will get overloaded or fail.
Real-time, reliable information about the status of the service platform and potential disruptions.
Linking and measurement support for all platforms, including iOS and Android for mobile as well as desktop and OTT/CTV devices.
Standardization across multiple apps with organization-level app management.
Freedom to track as many conversion events as necessary to prove business value, without invoice spikes, thanks to predictable MAU-based pricing.

Illustration of a link management dashboard with performance chart and checklist, representing scalable deep link creation and campaign management across channels. — Learn more: Efficient Link Management for Enterprises

What you need to create authentic connections with customers:

Simple, one-time setup with seamless integrations to plug into your marketing, product, and data stacks.
Standardized, deduplicated data for all channels in one place to see what really drove customers to convert
Cohort analysis for apples-to-apple comparisons for every marketing campaigns
Configurable attribution windows down to the individual link level
SEO app attribution so you can look beyond web traffic to attribute app events like opens, installs, purchases back to SEO

Illustration of a customer journey timeline with icons for user acquisition, engagement, purchases, and retention, representing data-driven customer lifecycle management. — Learn more: Unifying You Measurement

What you need to be successful with SKAN:

Deduplicated SKAdNetwork and user-level attribution data
Ability to collect SKAdNetwork direct postbacks
Seamless integration with Branch’s SDK and customized recommendations with SKAN Magic Set Up
Export SKAdNetwork data to your internal systems
Track and record changes to your SKAdNetwork configuration
Centralized SKAdNetwork data with our partner integrations
SKAdNetwork data access for agencies

Illustration of simplified SKAdNetwork setup, featuring interface cards with cursor icons and a magic wand to represent privacy-safe mobile attribution configuration. — Learn more: Behind the Magic: How SKAdNetwork Magic Set Up Works

What you need for data freedom:

Real-time event callbacks for any purpose
Export data with a powerful suite of APIs, including log-level and aggregate
Test API calls directly from the Reference page for convenient debugging
Streamlined, easy-to-consume API detail structures
Clearly defined API parameters, allowing you to send API requests on any page utilizing your Branch data

Illustration of connected devices and analytics dashboards linked through a central cloud with a lock, representing secure API data exports and system integrations. — Learn more: Which Branch Data Export Solution Should I Use?

What you need to create custom audiences:

Precision retargeting of high-value active users to eliminate wasted spend in your acquisition campaigns by excluding existing customers
The ability to build audiences based on specific criteria, including advertising exposure across multiple ad networks, app and web interactions through owned and earned marketing channels, past purchases, in-app behavior, and more.
Less manual work by automatically uploading audiences to selected advertising platforms.
Privacy-conscious targeting that respects user choice by automatically excluding users who opt out of ads personalization via platform-level privacy frameworks.
Rules-based engagement groups to use in targeted campaigns.