How to Successfully Incorporate OTT/CTV in your Marketing Campaigns

We’ll be discussing industry trends and best practices about OTT/CTV – and why it makes sense to incorporate these methodologies into your marketing campaigns.

This is a phenomenal opportunity to learn from our curated panel of CTV/OTT experts, and to have your questions answered in real-time.

We’ll also be joined by one of our partners who will provide insights into what’s working well for them and their clients.

In this webinar, we’ll discuss topics like:

Understanding the modern media streaming landscape
Learning about the latest trends in OTT/CTV advertising
How to measure OTT/CTV and improve campaign performance
Using OTT/CTV to reach new audiences or target specific demographics
Panel Discussion with Bridget Hall, James Boone and Sam Edwards
Q+A

Speakers

Sam Edwards

Product Marketing Manager at Branch

Sam holds experience helping large and small tech companies bring products to market – focusing on core product value, unique messaging, and compelling stories. Sam joins Branch as a Product Marketing Manager after 3+ years at Amplitude Analytics and brings extensive domain and industry knowledge from her prior roles in Customer Success, Solutions Engineering, and Technology Partnerships. In her current role as Product Marketing Manager at Branch, she is focused on improving the user experience and advocating for seamless product journeys.

James Boone

Sr. Solutions Engineer at Branch

Since 2007, James has led or been on technical solution teams. He works with Branchu2019s sales engineering teams to solve complex customer needs using Branch products and features. With 8 years of experience in the marketing and attribution space, he consults with strategic clients to help them get the most out of the Branch platform. Having a software engineering background, James also works cross-functionally with product and engineering teams to advise on features and products that improve customer experiences.

Bridget Hall

Planning Director at M&C Saatchi Performance

Bridget Hall is a Planning Director at M&C Saatchi Performance with over 10 years of experience. Bridget specializes in User Acquisition and works with a wide range of clients from SoundCloud to The Weather Group, ensuring her clients meet their performance marketing goals. Bridget leads a specialized group within the agency focused on Connected TV and is excited about emerging opportunities across gaming and Web3. Prior to M&C Saatchi Performance, Bridget worked for several digital agencies and high-growth startups that also focused on performance marketing.