Today brands are seeking the perfect balance of paid and organic efforts. Paid advertising has historically been relied on to drive a high volume of installs, but costs and competition for that channel have been steadily increasing, plus the impact of COVID-19 isn’t helping either.
In reality, organic channels can deliver high-quality installs for your dollars — as long as you offer a cross-platform experience that delights users and drives conversions.
Watch this discussion and learn how to get the most out of your organic channels through:
- Leveraging Your Mobile Website Using Deep-Linked Smart Banners
- Creating a Solid Re-engagement Strategy to Retain Lapsed Users
- Optimizing Email for Mobile
Simon Baptist | Branch
Director of Business Development
Magith Noohukhan | Braze
Mariano Carrica | WorldRemit
Senior Growth Marketing Manager
Ridwan Alli | Seera Group
Digital Customer Engagement & Retention Manager