Streaming and Entertainment Archives

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

Blog

Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Blog

Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.

Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

Blog

In today’s on-demand world, consumers expect fast, seamless solutions, especially when they need help. For any company that operates a…

From Ghosted to Growth: Winning Customers with Seamless Experiences

Blog

The recent fireside chat at TRIBE - The CMO Connect in Dubai, featuring Branch CEO David Karnstedt and Anghami/OSN+ VP of Product and Growth Mohammad Ogaily, wasn’t just a conversation about tools and tactics — it was a masterclass on how to align product and growth to meet today’s user expectations. In this blog, we dive deeper into six of the most actionable insights they shared.

Award-Winning Campaigns From Today’s Leading Brands

White Paper

Discover winning strategies from Branch's Mobile Growth Awards. See how top brands drive acquisition, engagement, and retention.

2024 Mobile Growth Awards, featuring "Winner" text with a blue and white design, set against an abstract background.

How Streaming Service OSN+ Optimized User Journeys With Auto-Login

Case Study

Discover how OSN+ optimized user journeys with Branch, driving 57% of new subscriptions and 22% of new users from owned channels.

How Music Streaming Platform Anghami Drove 218% User Acquisition Growth Through Owned Channels

Case Study

Learn how Anghami streamlined user journeys, boosted owned channel growth by 218%, and increased subscriptions with Branch deep linking.

Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+

Blog

Explore how Anghami and OSN+ enhance user engagement with seamless cross-app promotion, creating a unified entertainment experience.

How Aha Cut Fraudulent Installs by 82% and Increased Organic Subscriptions by 17%

Case Study

Aha transformed user acquisition by combating fraud and enhancing channel performance with Branch's solutions. Learn how.

aha is India's Premium OTT Sevice | Branch App analytics

Media and Entertainment Mobile Growth Playbook

White Paper

Discover strategies for media and entertainment brands to grow their mobile presence and boost user acquisition, retention, and conversions.

Media and Entertainment Mobile Growth Playbook

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

Case Study

Learn how television channel RTLZWEI used deep linking to seamlessly direct viewers from TV and marketing channels to its mobile apps.

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A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

From Ghosted to Growth: Winning Customers with Seamless Experiences

Award-Winning Campaigns From Today’s Leading Brands

How Streaming Service OSN+ Optimized User Journeys With Auto-Login

How Music Streaming Platform Anghami Drove 218% User Acquisition Growth Through Owned Channels

Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+

How Aha Cut Fraudulent Installs by 82% and Increased Organic Subscriptions by 17%

Media and Entertainment Mobile Growth Playbook

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

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