Media and Entertainment Archives

Media and Entertainment Mobile Growth Playbook

White Paper

Discover strategies for media and entertainment brands to grow their mobile presence and boost user acquisition, retention, and conversions.

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

Case Study

Learn how television channel RTLZWEI used deep linking to seamlessly direct viewers from TV and marketing channels to its mobile apps.

IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch

Case Study

Learn how IMDb increased its experiment volume by 9x and increased app downloads by 443% with Branch Journeys.

Award-winning Campaigns From Today’s Leading Brands

White Paper

Read the stories behind the challenges and solutions that made these brands 2023 Mobile Growth Awards winners.

Uncover the Trends for Finance and Video Streaming Apps in 2024

Webinar

In the rapidly evolving landscape of mobile applications, staying ahead of trends is paramount for success. Our upcoming webinar, “Uncover…

UK Media Company Implements App-First Strategy To Grow User Engagement by 25%

Case Study

Learn how one of the U.K.'s leading news media companies' digital transformation journey led to a 25% increase in content consumption and 94% increase in attributed app installs.

Current (and Future) Best Practices for Entertainment & Media Apps

Webinar

Mobile apps are the key to a brand’s future, even when customers don’t necessarily convert or purchase things directly in…

Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks – Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands

Podcast

In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and…

Maximizing App Engagement: How Media brands Can Win in Mobile When the Rules of the Game Keep Changing

Webinar

Mobile apps drive 2x higher engagement than the mobile web. Plus, apps are better suited for streaming, saving, or sharing…

Senior Product Manager, Mobile Growth @ The New York Times: Patricia Martorana – Improving the Quality & Performance of Your App’s Subscription Plan

Podcast

A subscription plan is about building relationships and nurturing them over time.

Head of Subscription Growth @ Verizon Media: Ian Moore – Supercharging Subscription Growth

Podcast

A turning point for Ian’s career is when the CEO of the New York times told him, “Companies need talent, talent doesn't need companies.”

Head of Product @ ITV Hub: Stuart Jones – Adapting Your Roadmap and Campaigns When Things Go Wrong

Podcast

Stuart discusses how the pandemic has affected the television industry in many ways.

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Media and Entertainment Mobile Growth Playbook

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch

Award-winning Campaigns From Today’s Leading Brands

Uncover the Trends for Finance and Video Streaming Apps in 2024

UK Media Company Implements App-First Strategy To Grow User Engagement by 25%

Current (and Future) Best Practices for Entertainment & Media Apps

Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks – Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands

Maximizing App Engagement: How Media brands Can Win in Mobile When the Rules of the Game Keep Changing

Senior Product Manager, Mobile Growth @ The New York Times: Patricia Martorana – Improving the Quality & Performance of Your App’s Subscription Plan

Head of Subscription Growth @ Verizon Media: Ian Moore – Supercharging Subscription Growth

Head of Product @ ITV Hub: Stuart Jones – Adapting Your Roadmap and Campaigns When Things Go Wrong