Maximizing app engagement: How media brands can win in mobile when the rules of the game keep changing

Thursday, February 9, 2023

Mobile apps drive 2x higher engagement than the mobile web. Plus, apps are  better suited for streaming, saving, or sharing content.  The problem? Achieving reliable app experiences and measurement is complicated — especially when the rules of mobile keep changing. In this webinar, we’ll provide guidance on how media and entertainment brands can overcome mobile challenges to meet customers’ rising expectations. You’ll walk away with tangible recommendations for maximizing engagement through your mobile app.

In this webinar, you will learn:

  • The importance of mobile for media & entertainment companies
  • How to overcome the challenges of the mobile age post-IDFA / GAID
  • Tips for meeting rising customer expectations
  • Examples of mobile growth and engagement campaigns from peers in the media industry


Amanda Vandiver

Sr. Product Marketing Manager

With 5 years at Branch and 8 years of experience across sales, marketing, and product, Amanda has a deep understanding of the mobile ecosystem. As a Senior Product Marketing Manager for Branch’s mobile linking and measurement platforms, she plays a pivotal role in helping mobile teams understand the value of Branch’s solutions. She is a connector, creator, and storyteller with a track record for leading market research, enablement, and product positioning.