Press Releases

Branch, the industry’s leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.

Branch, the industry’s leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.

Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.

A new research report from Branch shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.

Branch, the industry’s leading linking and measurement partner for growth-focused teams, today announces the release of Branch Advanced Compliance, a premium solution that provides enhanced security, privacy and data measures for customers in heavily regulated industries like healthcare.

Branch strengthens leadership with new appointments: David Karnstedt as CEO, Irina Bukatik as VP of products, Rick Johnson as VP of finance, and Stephanie Herndon-Rasse as VP of customer experience.

Branch announced the winners of its fourth annual Mobile Growth Awards, including NBCUniversal Local, END. Clothing, Target Australia, and more.

Branch has achieved the AWS Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.

SEO App Attribution from Branch captures and accurately attributes the nearly 20% of app events that are driven by search PALO ALTO, Calif., Sept. 13, 2022 – Branch (https://www.branch.io/), the leader in mobile linking and measurement, can now provide brands and agencies with insight into app engagement and events coming from organic search traffic with the… Read more »