Shutterfly Optimizes the Web-to-App Experience and Increases User Engagement with Branch

In 2015, Shutterfly built a best-in-class mobile app experience for their customers. With unlimited free prints, unlimited storage, and app-only offers, the mobile app helps you connect with your family and friends by sharing your memories and photos creatively and in innovative ways.

Shutterfly wanted to create a seamless web-to-app experience and convert as many mobile web users into app users as possible. Before implementing Branch, Shutterfly didn’t have a way to drive users who already had the app installed from the mobile web into the app.

  • 1.2M app installs
  • 35% click-to-install rate
  • 24M additional app opens