Resources

Gareth Evans

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Guide to Attribution Windows: What They Are and How They Work

Blog
Discover the power of attribution windows and their role in measuring campaign performance, optimizing ad spend, and enhancing user experiences through deep linking. This blog post covers attribution basics and how to configure attribution windows in your Branch dashboard.
Guide to Attribution Windows

Leveraging Branch Links in Product Feeds

Blog
By using product feeds, retailers can place their products directly in front of users who are searching for a specific product, resulting in high conversion rates for ecommerce brands.
Graphic showing a smart phone displaying a blank product feed.