Clay Jones

How Ad Networks Work on iOS In order to advertise your mobile app across other third party applications, you typically would work with a third-party ad network. The ad network is responsible for displaying your ad across the apps that have integrated with that network. Whenever a user clicks on your ad and installs your… Read more »

Branch’s products influence a wide variety of roles and teams within companies around the world. The most successful organizations have teams of users across the product, marketing and engineering departments working jointly on their Branch applications. To enable this collaboration a need for controlling and managing access arises. For instance, it may not make sense… Read more »

During the Apple App Store submission process, developers are asked to specify if their apps use the IDFA. Incorrectly specifying how your app uses this identifier can cause your app submission to be rejected, so it is critical that you take the time to understand if—and if so, how—your app uses an IDFA. If you… Read more »

Throughout commerce history, companies have created wildly successful product promotions through the use of coupons. In the world of mobile apps, coupons still exist in multiple different forms. They can be enclosed in app referrals incentivizing users to invite friends, or used in web-to-app banners to convert web users into native app users. They can… Read more »

It may not come as a surprise to you, but 99% of smartphone users are on either iOS or Android devices. In the US, roughly one-third of users are on iOS devices and roughly two-thirds are on Android devices. For app developers, this means there is no other choice but to have one app in… Read more »

Universal Links. Sometimes just the term itself can give nightmares to those of you who spent countless hours setting up the AASA file on your web domains, configuring your ctasscode projects, and setting up your AppDelegate files to parse and handle every link that comes in (unless, of course, you let Branch handle your deep… Read more »

Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last bug and edge case you could find. But wait… your analytics are showing you that some of your new, dearly beloved features are nearly untouched… Read more »