News
Until today, search has been the enabler of the internet. It served as a powerhouse of digital economics, the foundation of the Direct-to-Consumer (DTC) business model, and the model for organic customer discovery.
News
With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities.
Podcast
How do you turn casual browsers into loyal app users? Host Nick Ippel, Director of Partnerships at MoEngage, sits down with Reed Kuhn, Head of Business Strategy at Branch—and a former professional gambler. Reed shares his unique "macro view" on user acquisition, revealing the most common mistakes brands make, why metrics like Average Order Value can be misleading, and how to truly master the long game of customer lifetime value. Stay tuned in for actionable strategies from brands like Spotify and Starbucks.
Video
In this episode of App Talk, we explored this transformation with Adam Landis, Strategic Advisor at Branch, who’s watching the systematic migration from search-dependent to AI-optimized marketing strategies. As 96% of marketers now use AI, Landis has found himself at the center of what he calls the shift from SEO to AIO, i.e. Artificial Intelligence Optimization.
Podcast
All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve cells. Because let’s be honest, trial and error is great… until it’s your budget on the line.
Podcast
Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps.
News
Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is rewriting the rules of user discovery.
News
MarTech Edge interviews CMOs of organizations and other marketing leaders worldwide to gain a deeper understanding of marketing technologies, marketing insights, and more.
Blog
To help game developers and publishers understand how they can differentiate their real money gaming apps and score big, we studied some of the most successful gaming apps in India and identified a few common themes and patterns, unique opportunities, and insights on what really works.
