Alex Austin

As a company, Branch’s core mission has long been to build a more connected, open, and relevant digital ecosystem. While this may seem like a lofty goal, we’ve made it tangible by offering Branch linking completely free to tens of thousands of apps. We’re excited to now include our ads measurement (MMP) product, also completely… Read more »

Opening an installed app from a browser is known as deep linking, and this guide explains how to deep link into your Android app from the mobile web.

As we consider the future, the first place we look is to you, our customers and partners.

When Apple announced “Universal Links” in its WWDC pitch back in 2015, we were excited to incorporate it into the Branch deep linking platform. Little did we know how complicated it would be to get it working, so we thought we’d share a guide on how to do it to help.

Smart banners help you bring users from your website into your app. Find out how to configure smart banners on iOS and Android, and build your own custom banners with Branch Journeys!

Since its inception, the world wide web has opened up the internet to everyone. It makes it possible for all of us to connect, share, and communicate like never before in history. The introduction of the mobile smartphone made that even easier: suddenly, you can have the world’s information in your pocket and get instant… Read more »

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. Update: we have published a follow-up post: How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes The world of app install attribution… Read more »