Alex Austin, Author at Branch

Our Commitment To Growing the App Ecosystem

Blog

As a company, Branch’s core mission has long been to build a more connected, open, and relevant digital ecosystem. While…

How to Open an Android App from the Browser

Blog

Opening an installed app from a browser is known as deep linking, and this guide explains how to deep link into your Android app from the mobile web.

Two smartphone screens showing a before-and-after comparison of a user interface improvement for a coffee-related app, set against a purple background.

Redefining Our Customer-focused Approach to Better Serve Our Customers and Community

Blog

As we consider the future, the first place we look is to you, our customers and partners.

How to Set Up Universal Links to Deep Link on Apple iOS

Blog

When Apple announced “Universal Links” in its WWDC pitch back in 2015, we were excited to incorporate it into the Branch deep linking platform. Little did we know how complicated it would be to get it working, so we thought we’d share a guide on how to do it to help.

How to Set Up An iOS and Android Smart App Banner

Blog

Smart banners help you bring users from your website into your app. Find out how to configure smart banners on iOS and Android, and build your own custom banners with Branch Journeys!

Branch Raises $300 Million at $4 Billion Valuation to Crack Open Walled Gardens

Blog

Since its inception, the world wide web has opened up the internet to everyone. It makes it possible for all…

Branch Raises $300 Million at $4 Billion Valuation to Crack Open Walled Gardens

Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole

Blog

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

Text regarding requiring user permission for app tracking involving third-party services.

iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation

Blog

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.