Branch Resource Hub

In this episode of How I Grew This, hosts Amanda and Adam reconnect with Ionut Ciobotaru, CEO and Co-founder of Hypd.ai, to explore his journey building native mobile advertising, scaling through M&A, and now tackling the next frontier: AI agents for performance marketing.

AI-powered apps are driving strong early conversions, but steep drop-offs in retention show many still struggle to deliver lasting value.

See how a Fortune 100 retailer modernized its mobile linking architecture, grew its active customer base 5% YoY, and drove app traffic past desktop for the first time.

In this episode of HIGT, hosts Adam and Amanda sit down with Lindiwe Stenberg, newly promoted Chief of Staff to the VP of Marketing at Venmo (formerly Growth Marketing Operations Lead), to explore practical strategies for building high-performing marketing stacks and cross-functional teams.

In this episode of How I Grew This, host Amanda sits down with Jen Taylor, Director of AI Strategy and Integration at Capacity Interactive, alongside co-host Adam, to explore how arts and culture organizations can adopt AI thoughtfully, ethically, and strategically.

Despite the vast technological and attitudinal changes in customer experience delivery over many decades, many organizations still don’t know where to put CX, Forrester Research concludes in a new report.

Mobile’s early measurement chaos shaped today’s most successful brands, and AI is following the same pattern. The marketers who act now will be the ones leading the market a decade from now.

Should you route users to your app or website? The answer depends on timing. Here’s a framework for reducing friction and maximizing conversions.

In this episode of How I Grew This, hosts Amanda and Adam sit down with Saul Marquez, founder and CEO of Outcomes Rocket, to explore why health care marketing fails, how to align teams around unified strategy, and why 2026 will be the year execution separates winners from the rest.