Branch Resource Hub

Following our analysis of customer experience ROI and retention economics, CXM examines why the next frontier of experience design requires confronting an uncomfortable reality.

With so much focus on getting the pitch itself right, entrepreneurs can overlook an equally important part of the process: what happens after the meeting ends.

AI has made it easier than ever to prompt your way to custom code, leading engineering teams to ask why they should pay for a mobile measurement partner at all. But building linking and attribution in-house isn’t really a coding problem.

AI is expanding contextual advertising across channels and closer to purchase, but marketers face challenges related to measurement, interoperability, and brand suitability.

Sy Bohy, Founder and CEO of Seam talks about building in the age of AI, from choosing what not to build to finding defensibility when the cost of creating software keeps falling.

Aravind Chandrasekharan heads to Branch as the latest exec to exit in a year of leadership turnover at the Trade Desk.

How can CIOs lead their businesses through rising, unpredictable AI costs and build budgets that deliver value?

A practical playbook for retail marketers: when to route users to your app vs. website, tactics for acquisition and retention, and how to measure it all.

Only about a third of iOS users opt into tracking, which leaves most of your install data unaccounted for. Here’s how to raise your opt-in rate, and how Branch’s Predictive Aggregate Measurement fills in the rest.