Branch Resource Hub

A guide to closing the CTV attribution gap CTV ad spend in the US will reach roughly $38 billion in 2026, and eMarketer projects it will overtake linear TV spend for the first time in 2028. We surveyed 200 senior marketing leaders who make or influence CTV budget decisions. Sixty-two percent now hold CTV to… Read more »

Angela Humphrey, General Manager of NA at YouAppi, demystifies mobile retargeting in a post-ATT environment, breaks down how connected TV (CTV) is evolving into a performance channel, and shares her philosophy on leading with authentic strength.

See which campaigns bring fitness and wellness subscribers who stay. Branch connects ads, email, QR codes, and creator links to trials, renewals, and LTV.

New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.

Branch now supports advertising on ChatGPT Ads through its Conversions API (CAPI) integration, giving marketing teams a way to attribute engagements across app, mobile web, desktop, and offline.

72 million vs. 2 million. Same campaign, same week. That’s a real gap I saw between what an ad network reported and what a customer saw within the Branch platform. They were understandably concerned that something was badly broken. It wasn’t. If those two numbers had matched, that would be the anomaly. Ad networks and… Read more »

AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

Jordana Mozer discusses Branch’s recent white paper on AI ad fraud in 2026 and how marketing executives should be responding.

Jessica Holton, Co-Founder of Ours Privacy, to reveals how healthcare companies can scale digital marketing without sacrificing patient privacy — and why putting privacy and compliance at the foundation can lead to better data, greater trust, and more effective growth.