Unpack Apple’s most significant announcements of the year! Tune in to delve into key announcements and sessions from Apple’s WWDC 2024, with an emphasis on new privacy measures that may affect attribution and marketing performance data.
What to expect:
- Digestible recap: Hear our experts’ point of view on the new iOS framework for privacy-preserving ad attribution: AdAttributionKit.
- SKAN 5?
- Web vs. app AdAttribution Kit
- Will fingerprinting end?
- Deep dives: Understand the impact of reengagement campaigns, click-through types, and more.
Whether you’re a developer or marketer aiming to stay informed on the latest technologies and Apple products, this is for you! Check our post-WWDC blog post for more detailed information.
Watch this on-demand!
Panelists
Adam Landis
Head of Growth @ Branch
Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.
Mark Hansen
MANAGER, PRODUCT MANAGEMENT @ BRANCH
Mark Hansen (he/him) is a Group Product Manager at Branch, where he leads the Measurement product team. He brings over 12 years of adtech experience, including several roles at Google, focusing on building marketing solutions that drive customer growth and retention.
David Philippson
CO-FOUNDER AND CEO @ DATASEAT (NOW PART OF THE VERVE GROUP)
David is a mobile Adtech veteran and entrepreneur having founded and sold one of the first App attribution businesses or MMPs (AdX tracking) to Criteo in 2013. David went on to complete his 3 year earn out with Criteo where he was Managing Director of mobile solutions. Following Criteo David became an investor and Advisor to many Adtech startups including: Luna labs which was acquired by Iron Source and Ad-lib acquired by smartly. In 2019 David started DataSeat which is a transparent contextual in-App DSP that drives performance for App marketers without any reliance on Device IDs. In July 2022 Dataseat was Acquired by Verve Group.
