Navigating the Future of Mobile Marketing: A 2023 Recap and 2024 Outlook

Wednesday, November 15, 2023


Join us for an insightful panel discussion among industry thought leaders to uncover the mobile trends of 2023 and the future outlook for 2024. Our expert panel will take you through key areas of interest, including:

  • Privacy and Fingerprinting: We’ll examine the enduring impact of privacy initiatives and the ever-evolving landscape of SKAN updates.
  • Creative Strategies: Discover how various industry verticals are reimagining their creative approaches. Learn how techniques like carousels are transforming the retail and e-commerce sector.
  • AI in Marketing: Uncover the ways artificial intelligence is reshaping the marketing landscape, from predictive analytics to personalization.
  • CTV/OTT: Gain valuable insights into how CTV and OTT platforms are influencing mobile app downloads and engagement.
  • Link/Tag Governance and Management: Understand the critical role of link and tag governance in performance measurement and data accuracy.
  • Influencer Marketing: Explore the differences between creative assets created for influencers and influencer-generated content, and how they impact marketing campaigns.
  • Measurement: Learn how media mix models will future proof your business in a privacy-centric world

Don’t miss this opportunity to  stay ahead of the curve in the ever-changing world of digital marketing! Join us for this panel and be prepared to shape your marketing strategies for 2024 and beyond. Register to watch on-demand!


Adam Landis

Head of Growth @ Branch

Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.

Karl Berta

VP Sales, North America @ Jampp

Karl Berta is the VP of Sales North America at Jampp, the programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. A dedicated enthusiast of mobile marketing, Karl brings a compelling track record in programmatic advertising, spanning industries from shopping and finance to mobile gaming.

Jonathan Yantz

Managing Partner, Americas @ M&C Saatchi Performance

Jonathan has been working for M&C Saatchi Performance since 2017. Since then, Jonathan has risen through the ranks from Biddable Manager to Director of Search & Social. In 2022 Jonathan was promoted to his current role of Managing Partner. Before joining M&C Saatchi Performance, Jon worked at network agencies such as OMD and Group M.