Mobile Growth Online – Women in Mobile

Mada is a co-founder and Head of Marketing of Branch, the mobile growth platform unicorn for todayu2019s top companies, powering mobile linking and growth for over 50,000 apps and 2 billion monthly users around the world. Mada also co-founded mobilegrowth.org, a community of over 20,000 growth practitioners around the world doing over 100 events per year. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr and is the host of the popular podcast How I Grew This.

Siara Nazir is an award-winning global digital marketing leader who has pioneered AI-based strategies for marketing programs at Autodesk. Sheu2019s led digital transformation for two Fortune 500 companies and her strategies have been featured in several industry publications including Forrester and most recently u201cThe Partnership Economyu201d by David Yovanno.nnSheu2019s a speaker at various industry conferences and has popped up on podcasts, invited for guest authorships, and written a variety of pieces around challenges the marketing industry faces. She developed an in-house AI conversion accelerator that quadruped conversions and doubled brand engagement. Sheu2019s won several industry awards for her approach and vision on marketing and most recently was the recipient of the Equality Impact Award for women in tech who have broken barriers and generally changed their industries for the better.

Christine Pera-Weaver is the App Growth advocate for PBS. She was instrumental to the launch of PBS KIDS PLAY! by taking the lead on the revenue-generating operations for the online service.u00a0 Chris went on to design the marketing plan that launched the first app for PBS KIDS and currently focuses on the mobile app spaceu00a0optimizing the Organic & Paid Acquisition strategy for the PBS KIDS mobile apps. In her spare time, Chris enjoys cooking recipes handed down from her Italian ancestors, swimmingu00a0laps, and spending quality time with friends and family.

Jodi O’Prandy is the Director of Product at Priceline.com. She leads a team of Product Managers in solving customer problems and improving the travel booking experience for rental cars and ancillary products across desktop and mobile web. Prior to Priceline.com, Jodi led Product for the cruise category at TripAdvisor, focusing on delivering customers the information needed for every phase of planning, across all touchpoints. In her spare time, Jodi enjoys traveling, scuba diving and trying out new restaurants.

Allison Guidetti is an accomplished, award-winning marketing leader with 15+ years of experience. She has a proven track record of success, having launched several successful products and campaigns that drove significant revenue growth. Allison is known for her ability to build strong cross-functional relationships and her strategic leadership in developing effective marketing-led programs.