Mobile Growth Online with Yelp, Fishbowl, Chess.com, & USGA

Completed undergrad in engineering from IIT. Started off with programming and database management at Oracle and then transitioned into leading product development initiatives. In the spirit of exploring new skills and driving faster change, moved to a food-tech startup to lead operations strategy. Found my niche in Ops and went back to school to complete an MBA with a focus on Operations Management and Marketing Strategy. Had a product management stint at Amazon. Post that – I found something that I absolute love – Yelp and product marketing!

Introducing Tatyana Fykes, your Brand’s BFF, and formidable social media guru! With over 8 years of experience in social media, Tatyana thrives as the social media marketing manager for Fishbowl by Glassdoor, where her deep passion for people and their stories shines through her work.nnWith dual Masters’ degrees in Business Administration and Marketing from Walsh College, a proud alumna of Purdue University, and a Specs Howard School of Broadcast Media Arts alum, Tatyana is a force to be reckoned with u2013 as a strategic go-getter, captivating storyteller, and digital expert who infuses discussions with infectious energy and insights.nnGet ready for enlightening conversations as she shares invaluable expertise on conquering the dynamic landscape of social media and beyond. Tatyana is the ultimate digital aficionado, your go-to source for transforming your brand’s online presence with broadcast magic, expertise, and creativity.

A proven team leader and architect who inspires innovation, velocity and ground-breaking achievement. Attracts A+ technology talent to influence company strategy enabling growth and success. Develops people, creating a culture of trust, excellence, creativity and transparency with a focus on bringing joy to customers – an environment where people can find meaning and apply their passion every day. Effectively manages personnel and technology by setting clear tech and product strategy, exceeding business expectations, delivering visible and predictable outcomes, and ensuring we operate within budget.

Accomplished strategic product leader with 10+ years of experience building innovative products to drive transformation, growth, and optimize the customer experience for B2B/B2C customers. Experience across all areas of product development, from gaining executive sponsorship through implementation and successful product launch. Highly analytical and data-driven with a strong appreciation for the value of UX and the role it plays in product development.