How User Generated Sharing Links Help Your App Go Viral

Tuesday, August 30, 2022

9:00am - 10:00am PST

In an increasingly mobile-first world, shared content is between our fingertips at all times, and its impacts can often be overlooked. With the right strategy in place, user generated sharing links have the ability to drive growth, engagement, and ultimately better user retention and lifetime value.

Many brands with large customer followings and powerful social media presence have yet to harness their own channels for viral growth. And yet more brands are paying for affiliates and influencer campaigns, but are failing to harness their full potential and return on investment. These deficits have been solved by industry leaders partnering with Branch, realizing the full potential of viral growth.

In this webinar, Reed will be joined by Jason Van der Merwe to provide tips and best practices for driving app virality. Morever, you’ll learn:

  • Intro to leveraging Sharing and Social Deep Linking
  • Industry perspective shared directly by our customer, Strava
  • The Playbook: How user generated links drive app adoption and engagement
  • Best Practices to unlock viral growth


Reed Kuhn

Sr. Director of Business Strategy at Branch

Reed Kuhn is the Sr. Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley when his wife began her medical training at Stanford. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.

Jason Van der Merwe

Europe Engineering Lead at Strava

Jason Van der Merwe is currently the Europe Engineering Lead and Growth Engineering Lead at Strava, where he is responsible for growing Strava’s European HQ in Ireland. Previous to Strava, he has built products and developed technology at Bioniq Health and Qualcomm. He has also had experiences in Marketing, Non Profit, and Venture Capital Investments. Jason holds a BS in Computer Science from Stanford University. In his free time, he is an avid photographer & media producer.