How Sports Betting Apps Maximize User Engagement (EMEA)

Wednesday, June 15, 2022

2:00 PM BST

Sports betting apps cross over multiple industries and use cases: gaming, commerce, finance, loyalty, entertainment, and more recently, social media. With reduced legal constraints fueling an explosive new industry across the US, 2021 saw an arms race of competing platforms vying for customer eyeballs and dollars. Learn from the bag of tricks that helps these apps drive daily usage from their rapidly growing customer base.

In this webinar, we will discuss:

  • The Big Bang of Sportsbooks
  • The Playbook: how apps drive daily app user engagement
  • Winners & Losers: which apps are succeeding and how


Reed Kuhn

Sr. Director of Business Strategy at Branch

Reed Kuhn is the Sr. Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley when his wife began her medical training at Stanford. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.

Oliver Gomersall

Enterprise Account Executive at Branch

Oliver Gomersall is an expert in mobile user experience and growth with over 8 years experience and knowledge. Oliver joined Branch to focus on building seamless user experiences for the gambling industry, by allowing gambling companies to open up their cross channel capabilities with the power of deep linking.