Before digital products became the business, customer acquisition was the end game. But that’s no longer enough. Today’s winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.
Branch join experts from Amplitude to discuss the metrics, frameworks, and tools that are helping today’s most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.
In this session, you will learn:
- What product-led growth means and why it matters
- Why new customer activation and engagement are key to your product strategy
- How to focus your product team to find new ways to deliver value to your users
