Branch + Amplitude | Driving Customer Engagement

Tuesday, September 13, 2022

Before digital products became the business, customer acquisition was the end game. But that’s no longer enough. Today’s winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

Branch join experts from Amplitude to discuss the metrics, frameworks, and tools that are helping today’s most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

In this session, you will learn:

  • What product-led growth means and why it matters
  • Why new customer activation and engagement are key to your product strategy
  • How to focus your product team to find new ways to deliver value to your users


Krista Cheung

Product Manager, Growth at Amplitude

Sam Edwards

Product Marketing Manager at Branch