Branch Announces New Mobile Growth Stories Challenge to Reward App Developers and Marketers for Sharing Mobile Growth Innovations

With $15,000 in grand prizes, the Challenge aims to share the growth successes from mobile apps and to help the mobile developer community grow and stand out in the highly competitive app market.

PALO ALTO, Calif., May 15, 2017 – Branch (, the linking infrastructure for the world’s best apps, today announced a new Mobile Growth Stories Challenge to encourage app developers and growth experts to share creative and successful growth strategies and tactics for the opportunity to win $15,000 in grand prizes and multiple other benefits.

The Mobile Growth Stories Challenge has three award categories with a $5,000 prize for each: Most Creative Mobile Growth Story, Best Use of Branch to Drive Mobile Growth, and Best Overall Mobile Growth Story. Each category will have one final winner, selected by a highly qualified guest panel comprised of thought leaders and growth experts from organizations including Branch, Duolingo, GIMME GROWTH, Greylock Partners,,, Pinterest, Skurt, Tinder, TOPBOTS, Wattpad, and Yummly.

Branch was born from the challenges faced by the founding team as they struggled to maintain the growth of their previous venture, Kindred Prints, a mobile photo book printing app. Inspired from those experiences, they built the first deep linking tool and since then Branch has remained committed to building the best deep linking and measurement platform to help apps grow across channels and platforms with the mission to solve app discovery.

“With the ever-increasing competition in App Stores and the fragmentation in the mobile ecosystem, it is crucial for every app to have an effective and sustainable growth strategy, no matter how big or small you are,” said Mada Seghete, co-founder at Branch. “That’s why we’re hosting the Mobile Growth Stories Challenge. It will provide a platform for app developers to showcase their successes to a larger audience so that we can all learn and grow together as a community.”

Submissions will be evaluated on a variety of criteria such as hard growth metrics, creativity, Branch use cases, and more depending on the category. In addition to the cash prize, top submissions will also be offered mentorship from tech founders, and promotion opportunities across Branch platforms and the Mobile Growth Community, which is the largest mobile marketing Meetup community in the world.

To learn more about the Mobile Growth Stories Challenge and start the submission, please visit:


NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. states or D.C., 18+. Contest entry period ends 11:59PM Pacific Time July 15, 2017. For Official Rules, see

About Branch (

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app. Branch is a trusted solution for over 24,000 brands including Airbnb, Instacart, Pinterest, Slack and many more.

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